"It's like choosing which bar to go to; different bars all sell the same alcohol at the end of the day."So if Tinder is the bar where people go to hook up, Delightful is the bar where people go to settle down."The L word has really been the third rail in the world of online dating," Yagan said.
"There's a belief that there's a segment for whom that word is very scary and intimidating, so a lot of brands don't embrace it.
Harvey is the author of Act Like a Lady, Think Like a Man, which was published in March 2009, and the book Straight Talk, No Chaser: How to Find and Keep a Man.
He previously hosted Showtime at the Apollo, starred in The Steve Harvey Show, and was featured in The Original Kings of Comedy.
Something's not right if you have to go out with 100 people."Delightful, which goes live today, is aimed at helping singles "find love and keep love," said Harvey, who will host video chats, write blog posts and participate in question-and-answer sessions on the site."We're going to help women get themselves out of the hunting game," he says.
"And we're going to make a concerted effort to get men on here who are looking more seriously for a relationship instead of just dating a lot of people."Harvey, whose best-selling book, "Act Like a Lady, Think Like a Man: What Men Really Think About Love, Relationships, Intimacy, and Commitment" (Amistad), was made into a 2012 film, "Think Like a Man" and its 2014 sequel, "Think Like a Man Too," acts as something of a love coach on his syndicated radio show, "The Steve Harvey Morning Show" and his daily talk show on NBC, "Steve Harvey.""There really isn't an online dating brand that's driven by a known relationship expert who has mass appeal," Sam Yagan, CEO of the Match Group, said Wednesday.
To take his power and his outlook on relationships and his views on love and combine that with the technology and algorithms that we know to work creates a powerful new category."Still, Delightful joins a crowded field, including e Harmony, whose stated mission is fostering long-term relationships.I tell jokes for a check; I'm on TV for a check. But this [book] right here I did purely to empower women." In his book, Steve says the way a man introduces you gives good insight into the status of your relationship. Oprah,' you should be standing there going, 'This is going nowhere.'" Another thing women need to understand, according to Steve, is that every man has a plan. Whatever adventure we're out on, whatever pursuit in life, we need your support. You won't be able to find one, though, until you up your standards.If a man introduces you as a friend or says your name with no title at all, Steve says you have nothing. "You've got sports fishermen, and you've got guys out there fishing to eat. I like oatmeal raisin..if you've got vanilla cream, I'll eat that too." In Act Like a Lady, Think Like a Man, Steve tells the story of his father-in-law's first introduction to one of Steve's daughter's boyfriends.You've got guys that are fishing to keep the fish, and you've got guys that are fishing to catch them, unhook them and throw them back," Steve says.